2020 - Moms & Babies Survey

MBS 2017 – Baby Food & Snack

Method :

Quantitative

Description :

The infant and child under two-year-old (Baduta) segment is a very potential market segment. Parents and mothers, especially new moms, will give their children their “best” for their children. At this stage parents tend to pamper their children by providing “only” the best quality products for their children….

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MBS 2020 – Milk Bottle

Method :

Quantitative

Description :

This study uses a quantitative method, where face-to-face interviews were conducted with a number of respondents using a structured questionnaire. Face-to-face interviews were conducted with the support of the Kobo Toolbox application.

The results show that:

  • In the milk bottle category, Pigeon and Huki are Top of Mind brands,…
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MBS 2020 – Baby Health

Method :

Quantitative

Description :

This study uses a quantitative method, where face-to-face interviews were conducted with a number of respondents using a structured questionnaire. Face-to-face interviews were conducted with the support of the Kobo Toolbox application.

The survey results show, that in the Health Supplement Category Scott’s Emulsion, Curcuma Plus, and Imboost Kids are…

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MBS 2020 – Baby Personal Care

Method :

Quantitative

Description :

This study uses a quantitative method, where face-to-face interviews were conducted with a number of respondents using a structured questionnaire. Face-to-face interviews were conducted with the support of the Kobo Toolbox application.

The survey results show that:

  • In the Telon Oil Category, My Baby, Konicare and Telon Lang brands…
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