MKS 2016 – Diapers
Method :
Overview :
The purpose of the research is to provide a complete picture of the shopping behavior of mothers who have children aged 2 to 7 years aimed at brand managers. This research has 600 respondents in 5 major cities in Indonesia, namely Medan, Jakarta, Surabaya, Denpasar and Makassar with a Margin of Error (MoE) of 5.0% and a confidence level of 95%.
The use of diapers in children aged 2 to 7 years is still visible. Especially in children under 5 years old. The use of diaper brands is still strongly dominated by several major diaper brands in Indonesia with brand share reaching above 60%.
Description :
REPORT CONTENT
CHAPTER 1 – PREFACE
1.1. Research Methodology
1.2. Respondent Sample
CHAPTER 2 – NUMBER OF CHILDREN AGED 2-7 YEARS
2.1. Number of Mothers in Indonesia
2.2. Education Profile of Indonesian Mothers
2.3. Social Profile of Indonesian Family
CHAPTER 3 – RESPONDENT PROFILE
3.1. Respondent’s Demographic Profile
3.2. Children Profile
3.3. Products Consumed by Children
CHAPTER 4 – DIAPERS BRAND OUTLOOK
4.1. Diapers Top Of Mind (TOM) Brands
4.2. Diapers Brand Awareness
4.3. Diapers Brand Share
4.4. Diapers Share of Wallet
4.5. Diapers and Potential Market Size
4.6. Diapers Buying Channels
CHAPTER 5 – RESPONDENT’S MEDIA HABIT
5.1. Types of Media Consumed in The Last 3 Months
5.2. Mass Media Consumption Behavior
CHAPTER 6 – INTERNET USAGE BEHAVIOR
6.1. Internet Usage Amongst Mothers
6.2. Frequency in Accessing the Internet
6.3. Duration in Accessing the Internet
6.4. Activities while Using the Internet
6.5. Types of Most Frequently Visited Sites
6.6. Most Frequently Visited Sites
6.7. Other/Alternative Visited Sites
CHAPTER 7 – MOM AND SOCIAL MEDIA
7.1. Social Media Account Ownership
7.2. Frequency of Accessing Social Media
Related Products :
Recent News
Reports
